Areas of Expertise
Hard Skills
Soft Skills
Analytics
Creativity
Maneuvers her way around large set of data to interpret audience behaviour,assess campaign performance, and ROI
Content Strategy
Defines content goals and uses SEO,link building, and amplification best practices in order to get maximum exposure for content
Social Media
User aggregate social data to help the company make business decisions and prioritize time and money spent on social channels
Mobile
Prioritize mobile marketing optimization and understands the strong connection between mobile and social for delivering successful campaigns
E-commerce
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Use insights about customers, campaigns, social and mobile to help explore new ecommerce channels and help her company cash in
Bring new ideas and interpretations to common problems, and doesn't underestimate the power of the written word
Resourcefulness
Use all the tools in her toolkit to find the most accurate sources of data and make the most informed analysis
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Adaptability
I able to change plans at the drop of a hat and tackle new challenges with grit and determination
Collaboration
Working with the different departments to optimize marketing efforts and provide data dissection insights to other teams
Leadership
Able to lead and inspire her colleagues with her insights, experience and innovation
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